PERSONAL BRANDING PHOTOGRAPHY - Feat. Fitness Coach & Educator Vanessa Goss
That goal that’s been in your heart for some time? STOP hesitating and make it official by taking action. Let me tell you about my beautiful client Vanessa Goss. She had been wanting professional branding photography for years and she finally decided to take action. Together we designed her dream photo shoot and after seeing her personal branding images she wondered why she waited so long in taking this step… we are so glad she finally made it happen!
Vanessa is a Harvard Certified Early Education Leadership Teacher and Early Childhood Educator. She is the CEO and owner of FITNESS SOLUTIONS, a wellness business that focuses on providing special programs for the aging population, such as yoga, functional fitness, and active lifestyle. This woman is a powerhouse, not only she runs her own business, but as a Certified Fitness and Yoga Coach, Vanessa also provides private virtual fitness and wellness sessions for clients of all ages. On top of that, she is also the Lead Yoga Teacher for Fortune School of Education and creates the Yoga Curriculum for the organization from TK to 5th grade. Vanessa definitely brings a variety of experiences and expertise to fitness and wellness. I personally enjoy her Youtube videos where she teaches a variety of workouts for several levels of fitness. If one of your goals for 2023 is getting more healthy and fitted I invite you to subscribe to her YouTube channel and start working out with Vanessa and me :-)
Needless to say, we had a blast with this powerful woman in the studio. We started off the session with beautiful makeup and hair by our talented makeup artist Artemio Ibarra. To showcase Vanessa as a powerful and confident CEO and business woman I photographed her in this beautiful creamy background, perfect for her stylish suit. The result: clean, modern magazine style branding photos. Perfect to use in speaking events, ads, magazine features, or why not to print and enjoy on the walls of her office and home :-) Here some of her favorites:
I also asked Vanessa some questions about her and her business. This is what she shared:
Vanessa, why do you do what you do?: I do what I do because it brings me so much joy and when I share my passion for helping others achieve what they want …it’s a dream come true for me.
What people gets from your business that they don’t get anywhere else?: What you get from us is fun, fitness and family. It’s important that everyone feels comfortable and safe enough to be themselves. As a pianist , my clients enjoy relaxing and meditating as I play music for them.
Can you talk about when/why you made the decision to have professional personal branding photos? Was there a specific defining moment or realization?: One morning I got up and to myself, there’s got to be more. I wanted to take my business to another level. As an entrepreneur, you don’t always know what direction to take. However, I found Mayumi! When I had my first photo session and meeting with Mayumi regarding professional branding, it all changed for me. Her style of coaching, branding and photography is so different and amazing! I’m empowered to do more, be more and help others achieve their dreams even more.
I also created casual personal branding photos of Vanessa showing her authentic and fun personality. These shots are ideal to connect and engage with her audience in social media and to use in her education platforms and coming brand new website. Here is a small collection of them.
The second half of Vanessa’s personal branding session focused on creating photos that showcase her expertise in various fitness modalities, yoga, weight lifting, stretching as well as other casual shots that Vanessa is planning to use as cover for her Youtube videos and other platforms where she provides free fitness education. The clean look of this shots is perfect to add content on any side of the image, perfect for ads, education, fitness protocols, video covers and more. Here are some of the many images I shoot:
What a great session we had with Vanessa, she not only loves her photos but now feels even more inspired to take her business and education platforms to the next level . She will be launching a new service online called Playing Adults Learn, which brings the power of play back to adults with Fun, Games and Fitness. We are already planning another shoot to produce images for the launching and marketing of this product. I can’t wait to have Vanessa in front of my lens again!
Here are other platforms where you can find Vanessa: IG: @vangosstv | Facebook: Van Goss
I hope this blog inspired you to step up and take action!! If you are a business owner or professional and want to step up your game you must have authentic images that represent your brand and values. I promise you! it is an investment that will pay off and to be honest is such a great experience that you will want to do it over and over again :-)
Feeling inspired? Let’s talk!
Together we can design a personal branding shoot and produce powerful imaginary that will help you attract your ideal clients. Email photography@mayumiacosta.com and feel free to visit my PERSONAL BRANDING photo gallery for more inspiration. I look forward to learn about your brand and how I can help you achieve your business goals through outstanding visual content.